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The two skills my formal education did not prepare me for life as an entrepreneur.

Have you ever thought about whether or not your formal education helped you to be a great entrepreneur? Some people think that because I have a Bachelor of Commerce Degree in Marketing and a Masters Of Business Administration​ that I have an edge in business. 

Well, interestingly enough this was the topic of conversation at the North American Centre for Collaboration Conference this year. 

--> How do we better prepare students in post secondary institutes for life as an entrepreneur? 

As a speaker at the conference, I had the delight to present my ideas on what I felt my post secondary education DID prepare me for as well as what it DID NOT prepare me for. 

While it may not surprise you the skills I learned that did help me, it may surprise you the two skills I decided to point out that I did not learn in school. I feel it's necessary for schools to figure out how to integrate these into their programs if they want to give their graduates an edge in the world of entrepreneurship. 

Note: whether you are in formal education right now or learning in the field from building your own business, you need to master these skills if you want to be successful. 

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Written by Jennifer Trask at 11:11

What Every Coach Needs To Learn From Bestselling Book He's Just Not That Into You!

Back in 2004, co-authors Greg Behrendt and Liz Tuccillo created a movement on the dating scene that liberated women from men who were never going to give them what they want when their best selling book, He's Just Not That Into You hit book stores. The book was so popular that five years later it was turned into a Hollywood blockbuster movie. 

What Every Coach Needs To Learn From Bestselling Book He 's Just Not That Into You ! With Jennifer Trask

The book has a solid lesson for daters.  As business is just like dating, the advice can easily be applied to your business.

If you've been wanting things to get A LOT better in your coaching business, this is a must watch!

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Written by Jennifer Trask at 14:05

3 Reasons Your Offers Aren't Converting Into Clients

If you ever wonder why your offers aren't converting or your marketing just isn't catching on like you think it should, you aren't alone. There are many coaches in your shoes. Luckily, there are things you can look for to fix this problem. 

Here are three things you can look for when crafting your offers (really pay attention to each, espcially the second one). It's not always obvious but definitely could be happening to you. 

3 Reasons Your Offers Aren 't Converting Into Clients With Jennifer Trask

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Written by Jennifer Trask at 14:00

3 Ways To Get Clear On Your Priorities In Your Coaching Business

Getting clear on your priorities in your coaching business really matters.

Clarity is SO powerful. It can mean the difference between gaining big momentum and staying stagnant. 

You know you are not yet clear on your priorities when you... 

1. Find yourself wondering what you should be doing more than you would like to admit. 

2. Don’t have clear business objectives that you are actively working to achieve. 

3. Procrastinate and do a lot of busy work but nothing of true value really gets done. 

4. Aren’t getting any real traction or results in your business.

If this is you, here are three steps to get clear on your priorities so that you can start getting momentum and traction in your business. 

 

 

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Written by Jennifer Trask at 12:02

The Critical Moment In A Sales Call That You Must Get Right

The sales call, also known as a discovery call, is a very important skill to master to ensure that your coaching business is a success. If you find that you get anxious about having them or perhaps you don't even know how to do them well, you are not alone. Many coaches have a huge fear of them and would prefer to not do them at all. 

The Most Critical Moment In Your Sales Call & What To Do With It With Jennifer Trask

From what I have experienced in my own business and with clients, this is only temporary. You can learn to love sales calls (yes, L-o-v-e them!) and see them as a natural, fun part of your business once you learn how to do them really well. 

Today, I'm going to help you uncover the most critical moment in any sales call and what to do about it. 

Knowing about this moment and how to handle it can make ALL the difference between you keeping or losing your confidence on the call. Which of course, is important to you inspiring a resounding, "YES!" from your ideal client. 

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Written by Jennifer Trask at 08:11