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Branding and Marketing Strategies for Self-Help Coaches

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Marketing: Manipulation or Magic?

Recently, after launching my new training book, 10 Steps To Stop Struggling & Start Thriving In Your Coaching Business, I have been talking to a lot of self-help coaches who are new to the industry and just getting settled into their businesses. 

There have been some interesting dialogue happening but one topic that seems to arise, especially with coaches who have yet to really put themselves out there, is ‘the dark side of marketing’. It seems as though marketing has gotten a bad rap lately and I, being a proud marketer, feel it is time to open up the dialogue on the truth about marketing. 

Many coaches seem to think marketing is bad because they feel like they are somehow manipulating people into buying things they don’t need. That marketing is like luring people into a dark cave where they will never, ever be seen again. 

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Seriously?

Seriously.  

Let’s back up the story... 

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Written by Jennifer Trask at 12:00

How To Create A Brand With Creative Director Donnie Coady From Dc Design House

If you have ever wanted to create a brand or perhaps it is time to freshen up your current brand then look no further. In this interview with Donnie Coady the Creative Director of Dc Design House, we cover a host of things to get you well on your way to creating the brand of your dreams. 

In this interview you will discover: 

  • What is a brand? 
  • Why your brand expression is Crucial to that first impression. 
  • What position line and promise line are and how to create compelling ones that work!
  • The real truth about choosing colours and their importance.
  • What small mistake might be costing you extra dollars!
  • The 4 “Must haves” to begin creating your brand expression (and one that even surprised me!)

Alright…. are you ready? 

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Written by Jennifer Trask, Donnie Coady at 00:15

7 Simple Marketing Strategies For Self-Help Coaches On A Small Budget

Are you on a budget with your marketing? No problem. You don’t need oodles of money to be successful in marketing. You just need to be specific and focused. 

Here are 7 simple (but awesome) marketing strategies for self-help coaches on small budgets: 

 

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Written by Jennifer Trask at 09:05

Break Through Being “Stuck”: How This Invested Mama Broke Down The Barriers & Created Her Dream Brand & Business (And How You Can, Too)!

Do you ever feel like your are capable of so much more in your business? As if you are a bobbing cork pushed under water about to explode and jump high out of the water with a big splash?  

Do you wish that you could get rid of whatever is holding you back from doing just that? To allow your true self to emerge…creating a brand that goes beyond you and helping more people than you ever imagined? 

That is exactly how my incredible client, Jackie McCann-Scott felt before she launched her new brand, Invested Mama. In this interview Jackie will take you on her journey to how she overcame the obstacles in her way so that she could explode to new heights, increasing her business and reach to create the business she knew, deep her heart she was capable of.  

In watching Jackie’s story you will discover…

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Written by Jennifer Trask, Jackie McCann-Scott at 18:22

Maximize Your Networking: 3 Killer Marketing Strategies To Do AFTER The Networking Is Over…

Have you ever been to a networking event and felt like it was a waste of time? That perhaps you don’t really know what you are doing and that your time could have been better spent staying home and working on your new program (or maybe even going to the gym or to coffee with the girls)?

When you are first starting out, networking can be a bit overwhelming and seem a little bit like a maze of ‘what if’s’ and ‘should I’s?’. If that is the case for you, make sure you check out the Magic of Marketing Episode, How To Network Without Feeling Like I Am Using People. This video will help you get the ‘kinks’ out of networking and give you some practical tips on how to make it fun, interactive and useful for your business. 

That blog post received a lot of feedback and comments so I wanted to do another post on what happens after the networking. You just spent a lot of your time and maybe money to be at this event, so now let’s make sure you maximize it. 

Here are 3 Killer Marketing Strategies To Do AFTER The Networking Is Over…

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Written by Jennifer Trask at 10:10