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Branding and Marketing Strategies for Self-Help Coaches

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Marketing: Manipulation or Magic?

Recently, after launching my new training book, 10 Steps To Stop Struggling & Start Thriving In Your Coaching Business, I have been talking to a lot of self-help coaches who are new to the industry and just getting settled into their businesses. 

There have been some interesting dialogue happening but one topic that seems to arise, especially with coaches who have yet to really put themselves out there, is ‘the dark side of marketing’. It seems as though marketing has gotten a bad rap lately and I, being a proud marketer, feel it is time to open up the dialogue on the truth about marketing. 

Many coaches seem to think marketing is bad because they feel like they are somehow manipulating people into buying things they don’t need. That marketing is like luring people into a dark cave where they will never, ever be seen again. 

Marketing - Manipulation Or Magic Www .jennifer -trask .com .png

Seriously?

Seriously.  

Let’s back up the story... 

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Written by Jennifer Trask at 12:00

How To Create A Brand With Creative Director Donnie Coady From Dc Design House

If you have ever wanted to create a brand or perhaps it is time to freshen up your current brand then look no further. In this interview with Donnie Coady the Creative Director of Dc Design House, we cover a host of things to get you well on your way to creating the brand of your dreams. 

In this interview you will discover: 

  • What is a brand? 
  • Why your brand expression is Crucial to that first impression. 
  • What position line and promise line are and how to create compelling ones that work!
  • The real truth about choosing colours and their importance.
  • What small mistake might be costing you extra dollars!
  • The 4 “Must haves” to begin creating your brand expression (and one that even surprised me!)

Alright…. are you ready? 

The Magic Of Marketing With Jennifer Trask June 11 2014, Donnie Coady Interview .png

 

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Written by Jennifer Trask, Donnie Coady at 00:15

Save Your Sanity & Your Business With This Little Piece Of BIG Advice

An interesting topic has been spurring among self-help coaches lately. I have had many of these conversations with my clients and colleagues, especially the female ones. 

***Fair warning, offensive language to some is en route in this post. 

You have been warned.***

If you find that you are constantly all over the place and have a schedule that would make someones head spin, it is time to talk about... 

Save Your Sanity Jennifer Trask The Magic Of Marketing Www .jennifer -trask .com

 

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Written by Jennifer Trask at 12:11

7 Simple Marketing Strategies For Self-Help Coaches On A Small Budget

Are you on a budget with your marketing? No problem. You don’t need oodles of money to be successful in marketing. You just need to be specific and focused. 

Here are 7 simple (but awesome) marketing strategies for self-help coaches on small budgets: 

 

Marketing -Strategy

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Written by Jennifer Trask at 09:05

Is your age or lack of experience stopping people from taking you seriously?

“She’s way too young, she could never help me.” 

“You’ve got to be kidding, I was an adult when she was born.”

“Your first year in business? You’re just getting your feet wet. There is no way you can help me with my problems.”

If you are a younger coach (either by age or experience) you might have had one of those awkward moments where you are not treated fairly due to your lack of experience (or someone’s perception of your inexperience). Perhaps someone said one of the sentences above to you or worse, danced around the issue when what they really meant to say was…. 

“Who do you think you are coaching people without more experience?” 

(I’ve actually heard this one first hand… yep). 

 

When this happens, it can leave you feeling angry, hurt, frustrated and down right mad. Just because you are young doesn’t make you less qualified. Does it? 

Just because you haven’t been in the game a decade yet does’t mean you aren’t great at what you do. Does it? 

 

The answer surprisingly...

 

May 21, 2014 You Don 't Get What You Want , You Get What You Are . Www .jennifer -trask .com

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Written by Jennifer Trask at 01:36