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Branding and Marketing Strategies for Self-Help Coaches

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Is this what is stopping your success?

On Tuesday, I did a webinar (which you can still watch until this Sunday, July 20 by clicking here) about how to create a coaching business to fit your ideal lifestyle. It was awesome and the feedback was incredible. 

Based on the feedback I received, there were a few things in particular that really stood out for some people in helping them fast track their journey to success. I wanted to take one of those concepts and expand on them in a blog post for you because I believe it is a big one that most coaches (actually most people in general), struggle with. I know for myself this was something that held me back until I learned to ease my way out of it. 

Do you ever find yourself in a position where you are wondering any of the following: 

  • How come I’m not there yet?
  • Where’s the money?
  • Where are my clients?
  • She did it in 2 years and I’m in year 3 and not even close, what’s wrong with me?

If any of these sound vaguely familiar, then I can tell you without a shadow of doubt, this is one of the biggest reasons you are not yet where you want to be...

Lack Of Acceptance Quote Www .jennifer -trask .com .png

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Written by Jennifer Trask at 14:07

I Believe In You

You came across my mind today, as you do many days (I’m forever grateful for my online community). As you read this I am 5 months into my 6 month South American adventure. There is something that I have realized on this trip and it’s so important that I had to pass it on to you. I hope you take 5 minutes to read this blog - I think you will be happy you did. 

****************************

So much has happened on this journey and there have been a lot of highs and a few lows. As you probably know last year on August 20, 2013, I lost my father. It was unexpected, fast and a whirlwind of emotion.

I had decided to move to South America before we had any inclination that dad was sick. You see, my business had gotten to the point (and not to mention I was 32 at the time and all of my friends were either home-owners, getting married, having babies and/or a combination of them), where I felt the pressure. It was time to buy a house, a car, invest in this and do that. 

And I almost did it. But then I remembered something...

While having those things are great for some people, I didn’t want them.  

They weren’t my dreams... 

July 3 - I Believe In You - Www .jennifer -trask .com

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Written by Jennifer Trask at 00:32

Marketing: Manipulation or Magic?

Recently, after launching my new training book, 10 Steps To Stop Struggling & Start Thriving In Your Coaching Business, I have been talking to a lot of self-help coaches who are new to the industry and just getting settled into their businesses. 

There have been some interesting dialogue happening but one topic that seems to arise, especially with coaches who have yet to really put themselves out there, is ‘the dark side of marketing’. It seems as though marketing has gotten a bad rap lately and I, being a proud marketer, feel it is time to open up the dialogue on the truth about marketing. 

Many coaches seem to think marketing is bad because they feel like they are somehow manipulating people into buying things they don’t need. That marketing is like luring people into a dark cave where they will never, ever be seen again. 

Marketing - Manipulation Or Magic Www .jennifer -trask .com .png

Seriously?

Seriously.  

Let’s back up the story... 

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Written by Jennifer Trask at 12:00

How To Create A Brand With Creative Director Donnie Coady From Dc Design House

If you have ever wanted to create a brand or perhaps it is time to freshen up your current brand then look no further. In this interview with Donnie Coady the Creative Director of Dc Design House, we cover a host of things to get you well on your way to creating the brand of your dreams. 

In this interview you will discover: 

  • What is a brand? 
  • Why your brand expression is Crucial to that first impression. 
  • What position line and promise line are and how to create compelling ones that work!
  • The real truth about choosing colours and their importance.
  • What small mistake might be costing you extra dollars!
  • The 4 “Must haves” to begin creating your brand expression (and one that even surprised me!)

Alright…. are you ready? 

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Written by Jennifer Trask, Donnie Coady at 00:15

Save Your Sanity & Your Business With This Little Piece Of BIG Advice

An interesting topic has been spurring among self-help coaches lately. I have had many of these conversations with my clients and colleagues, especially the female ones. 

***Fair warning, offensive language to some is en route in this post. 

You have been warned.***

If you find that you are constantly all over the place and have a schedule that would make someones head spin, it is time to talk about... 

Save Your Sanity Jennifer Trask The Magic Of Marketing Www .jennifer -trask .com

 

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Written by Jennifer Trask at 12:11