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Branding and Marketing Strategies for Self-Help Coaches

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6 Things You Must Prepare For Before You Start Your Facebook Challenge Launch

If you’re hosting an online Facebook challenge to lead up to the launch of a product or service, there are 6 things you'll want to prepare for before the challenge starts. 

Having just finished a successful Facebook challenge launch with my course, Manifest Your Awesomeness, I made note of 6 things that will really help your launch go smoother and more successful if you prep them in advance. Here’s what I did... 

6 Things You Must Prepare For Before You Start Your Facebook Challenge Launch With Jennifer Trask

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Written by Jennifer Trask at 11:51

How Often Should Coaches Be Emailing Their List?

This is a great question that I receive a lot. Many people are fearful of emailing too much or not enough. Before I give you a direct answer, it makes sense to understand they "why" behind the answer first. 

There are two important things to remember when you think about how often you are going to be emailing your list. 

How Often Should Coaches Be Emailing Their List With Jennifer Trask

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Written by Jennifer Trask at 10:44

Why I Switched From Mailchimp To ConvertKit

If you are building your business online, then you know that email marketing is the cornerstone of your success. This means that you need to have a great email service provider (ESP) to help you carry out your email marketing strategy. 

I’ve been a Mailchimp customer for years but recently decided to make the shift to ConvertKit. There are two primary reasons I made the shift and one added bonus I didn’t know until I made it. 

As a coach, it’s important to have an email service provider that can meet your needs. What I wanted was a program that could do more advanced marketing segmentation but without the bells and whistles (or price tag) of a large CRM such as Infusionsoft. 

Without further ado, here are the 3 reasons why I’m glad I made the switch. 

Why I Switched From Mailchimp To Convert Kit With Jennifer Trask

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Written by Jennifer Trask at 08:12

How This Company Immediately Differentiated Themselves With A Few Tweets, A Smile & A Dash Of Awesomeness

Something happened to me just yesterday that stopped me in my tracks. I received over-the-top customer service that blew my mind. 

Here’s what happened: 

I have been doing some research on the best microphones to get for my business as I will be doing a lot more video production for my upcoming course and new marketing. Being in marketing I knew what blogs to check.

Given that Kajabi is a membership site platform that is highly video based, I thought for sure that I would find the info I needed on their blog. I couldn’t find anything so I figured I would send them a tweet: 

Kajabi Twitter 1

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Written by Jennifer Trask at 16:08