Thursday May 29, 2014
Are you on a budget with your marketing? No problem. You don’t need oodles of money to be successful in marketing. You just need to be specific and focused.
Here are 7 simple (but awesome) marketing strategies for self-help coaches on small budgets:
Marketing Strategy 1 - Offline Networking
For some reason this one tends to get forgotten but networking in person is powerful. Building relationships face to face works. You can actually hear what someone has to say in real time and connect with them on a deeper level. When you network, be present and open.
In fact, if you are new to networking or need some help here are 2 great blog posts for you to see:
Networking is one of the three tactics I used to build my business in the beginning. It works.
Marketing Strategy 2 - Online Networking (Yes, Social Media!)
It’s amazing what can happen when you purposefully engage online. Take the time (0.5 - 1 hour/day) to network online. Comment, share, ask questions and answer them on your favourite social networks. Connect with like minded individuals, your prospects and influencers. Add value to them by helping them and getting to know them. This strategy works and it is 100% free!
Remember that as you get to know someone and the timing feels right, suggest to take it to a Skype call or meet in person if they are in your area.
Marketing Strategy 3 - Ask For Referrals
This one might seem like ‘duh’! BUT have you done it lately? It is funny how often we forget to ask the very people who can recommend us the best - our clients! Ask your happy and satisfied clients for referrals.
Marketing Strategy 4 - Exceptional Customer Service
This one is so important and often overlooked. As mentioned in #3 nobody knows how valuable your work is more than your happy clients. So always ensure you over-deliver value to them. When you make them happy, they can’t help but gush about you to others… especially to those who are in similar shoes to them and need your help. They will be so excited to refer you, business becomes easy!
Marketing Strategy 5 - Use Testimonials & Case Studies
Always use great testimonials from your clients and when you can, do case studies on them. Allow them to tell their story of how they went from their big problem to the big solution with you. It will not only inspire others to take action on their lives but it shows that you are the catalyst for change and allow prospects to get a better idea of how you can help them create results.
Marketing Strategy 6 - Parnter Up
It’s easy to get more clients when you are referred by someone they already trust. So go out there and partner up with someone who offers a complimentary service to you. If you are a health coach, offer to give a teleseminar or lunch and learn for a personal trainer’s clients. Keep it simple and have fun. You are getting in front of ideal clients with the recommendation of someone they trust. It’s the perfect combination for creating the ‘know, like, trust’ factor quickly and with people who are more likely ready to buy.
Marketing Strategy 7 - Ask For The Business
It is a simple solution, yet a lot of self-help coaches are afraid to ask for the sale. Just ask for the business. Ask your prospect, ‘Which package feels best to you?” or “ When would you like to get started, this week or next?”
It is having the courage to ask for the business that will help you close a lot more sales.
That’s it! 7 Simple marketing strategies for self-help coaches on a small budget. What will you implement? Is there another one that you use that isn’t mentioned? Let us know. We would love to hear from you!
Happy Marketing (and selling!),
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