Thursday January 1, 2015
As I reflect back on 2014 I am in awe of how things turned out. It’s been a pretty incredible year. This year I realized my biggest dream of becoming location independent. Living for six months in South America (three months each in Ecuador and Peru), laptop in hand, was incredible. Opening up new markets in the US, Europe and Australia was inspiring and creating and launching my online signature group coaching program, Mindset & Marketing Mastery was scary, fun and totally awesome.
When I look back at what helped create this success, there are a few things that stand out. But today, I wanted to talk about the one marketing tactic that worked the best. It wasn’t Facebook ads, webinars or even blogging.
It was caring.
You see, one of the things that I have always had to my advantage as a coach and entrepreneur, is that I am a people person. I love people. I think people are fascinating. Best of all, I’m not afraid to talk to a stranger. I can create small talk and big talk with the best of them. ;)
This natural love of people and truly caring about helping others succeed, led me to discovering, without trying, the best marketing tactic there is. Giving 100% to my clients and audience was always a no brainer. This meant taking time to help people whether it was through a conversation or a few suggestions or ideas to help them move forward, even if they weren’t my client. It also meant giving my clients the support they truly deserve, which sometimes equates going above and beyond our ‘allotted time’.
This single practice to both my clients and audience is without a doubt, the most important tactic that I have ever implemented. Why? Because when you really do care and you put action behind it, people notice. Clients will notice because they will tell you directly how much they appreciate it and then, they will tell others (this is the best kind of marketing you can’t pay for).
Those who aren’t your clients will notice because they probably haven’t encountered many people who they aren’t paying to give them much time or value. I even have an email to prove it. A few weeks ago, I sent out an audio to my list about how I created my breakout year in 2013. You can listen to that audio by clicking here.
I received this email about a week after the audio went out. She and I spoke earlier this year after she won a free coaching session through a promotion (you can win one too, see the end of this post for details!). I was blown away and so grateful for this beautiful message. Here is what she wrote:
Just listened to your audio and wanted you to know that I really enjoyed it. It is interesting that until recently I couldn't work out why all these amazing inspiring people were giving away their time and services without putting on the hard sell.
You and I spoke several months ago via Skype and you were really helpful and engaging and I walked away with a lot. I am doing a course at the moment about finding my soul purpose and how you develop trust with your list and followers and then who ever is meant to be with you (as in client) will. And it finally dawned on me that even though you did not make a sale from me what you did get was a huge fan. I have signed up to a lot of mailing lists which can get quite overwhelming and full, so even though there would be some amazing content in some, I tend to delete without reading. I always read yours. I always look further into what you suggest and I am always talking about you within my circle. So I guess what I am saying in a long winded way, is that now I get what is meant by building trust. When the time comes that I need some business marketing advice, I know that it would be you who I contact. And not because you gave your service away for free but because I felt like you were just happy to be there and to chat.
That is an amazing gift you have and I am very glad that you we got the chance to connect this year.
Have a merry christmas and new year Jennifer and here's to the most amazing 2015 Ever!
After I read that email I stopped for a few moments and realized the power of it. Often times we are scrambling to get another Facebook Like or more Twitter followers. We think, “how many people will share my post today?”
While all of that is great, (don’t get me wrong, I love social media marketing and do believe it’s important), at the end of the day, everything starts with relationships. People buy from people. In the coaching industry, there are a lot of coaches to choose from. If you want people to choose you, you must first develop a relationship with them. They choose you because they want you. But in order to know you, you must open yourself up to them.
This doesn’t mean that you have to be available 24/7 or lose your sanity because you are always talking to people. What it does mean is being present when you are with someone, no matter whether they are your customer or not and giving amazing content in your marketing that actually helps people.
--> (Side note: I remember when a client of mine told me why she wanted to hire me. She had found one of my Magic of Marketing Videos and liked it. Then she watched another, and another and another. She implemented what she learned from the videos and saw an improvement in her results. Then she contacted me, became a client and now, almost a year later has seen massive improvement in her results. All this because I gave 100% of myself in my video blogs). <--
I belive this also means, cheering people on and truly wanting what is best for them, no matter how they get there (hiring you or not). And one of my personal favourites, sending thank you cards and ‘just because you are awesome, I want to support you’ cards. People love them and feel special.
I believe it is important to honour the fact that someone believes in you enough to enlist their time and efforts into your teachings and philosophies. It really is a privilege and the more we respect that by giving of ourselves in a healthy, positive manner, the better off we and our clients, customers and audience will all be.
Now, I’d love to hear from you. Will you implement this in 2015? Have you done this or know someone who does? What has been your experience? I can’t wait to read your comments.
P.S. In the spirit of giving and the New Year, I’m going to give away 3 free coaching sessions with me personally. All you have to do is tell me how you will implement this strategy in 2015 in the comments below by Thursday, January 8, 2015. Good luck!!