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Branding and Marketing Strategies for Self-Help Coaches


Jennifer -dress -cell

Most coaches dream of having a full time business that allows them the freedom to create their own schedule, make as much money as they want, and run their business while traveling the world. Most importantly, they dream of having all of these things while also making a big difference in the lives of others. 

However, the reality is that while a lot of coaches have taken numerous courses, webinars, and training sessions while also listening to hundreds of hours of podcasts and audio books, they still can’t seem to make it work for them to realize that dream. 

Why does this happen? It’s because there are two things that most coaches haven’t figured out yet:

  1. What you actually have to do consistently to make money online in your coaching business (versus what you think you have to do), and
  2. The abundant mindset necessary to take massive action
    everyday, to feel worthy of what you want, and to get it.  

Once a coach figures out these two things and acts on them consistently, everyday, results will come. I know this because I’m living proof.

If you’d like to know what you actually have to do consistently, make sure you download  “The Ultimate Coaching Business Checklist” Everything You Need To Know To Go Full Time In Your Coaching Business. 


Jennifer -sidelook

Hi, I’m Jennifer Trask, and I’ve been helping coaches and healers build profitable, sustainable and fun businesses (because if it isn’t fun, what’s the point right?) since late 2012. 

Over the last six years, I’ve been running my full time coaching business from my laptop. 

I even ran my business while traveling throughout South America over two separate six month stints so that I could experience the culture, food, music, language, environment. I was finally able to get to Machu Picchu, and I got to see beautiful purple butterflies live and in-person in Ecuador (but that’s another story).  

And more importantly, I’ve helped coaches from around the world build their businesses to fit their lifestyles and dreams. You can see some of their stories here.


Getting here wasn’t what I had initially set out to do. When I began my first business back in August 2008, I had a list of 5 things I wanted to achieve: 

  1. To be my own boss
  2. To be 100% digital
  3. To be able to help millions of people
  4. To be able to make as much money as I wanted
  5. To love what I do so I would never have to work a day in my life! 

I’m happy to tell you that in 2012 I achieved my goal. Of course it wasn’t all roses, unicorns, and sunshine. I’m FAR from an overnight success. The first 4 years were tough with two different businesses that didn’t work out. I had a lot of ups and downs, but my determination to create my own reality always persevered.

Back in late 2012 when I was doing marketing consulting, I took a look at my life. I knew I was close to ‘breaking through’, but something was off. I wanted to use my talents, skills and passion to really make a difference and to achieve those goals on my personal list. But I knew that the work I was doing wasn’t going to get me there. It was at that time when I realized that my favourite client was a life coach. Not only did I love working with her, but it made my heart soar when I thought about the people I would indirectly impact: the people who would become her clients, customers, and tribe. Those people would be touched by her. And lives were changed… all because, together, we helped her build her business.

That’s when the magic happened. I knew that with my business background (I have a Bachelor of Commerce Co-operative in Marketing and an MBA with an International Business focus), my internet training, and my passion for self help, that THIS was how I would help the most people: by helping the people who were helping people… coaching coaches. 

When I shifted my focus to working exclusively with coaches, everything changed. I went from always trying to get more clients, to being fully booked. Everything I was learning finally clicked, and my effort seemed to get magical results for myself and my clients.




Jennifer -sign

As you can imagine, after 5 years of working 1-on-1 with my private clients, I’ve learned a lot about the coaching business: 

What works
What doesn’t
Why some people make it
Why others struggle
Why YOU struggle. 

The best part is, you don’t have to struggle. While deciding to build a business does take effort, focus, and diligent daily action, it CAN be fun and it CAN be profitable. 

That’s what I’m here to do for you - to help you breakthrough. 

To learn more about this, come on over to the coaching page



  • has a goal to travel to 100 countries. So far she’s been to 27. 
  • has lived in 4 continents and 8 countries for extensive periods of time. 
  • grew up in an entrepreneurial household. Her father was a hugely successful entrepreneur and philanthropist. Her brother runs several successful ventures, and her two sisters have business degrees and work in business as well. 
  • loves yoga, the outdoors, and weight training for exercise. 
  • has 2 nieces and 4 nephews whom she sees regularly when she is home (playtime is the best time).  
  • will eat any raw vegan dessert you give her (Yum!).


Jennifer -podcast

Jennifer Trask is a mindset coach and business advisor for coaches and healers. Through her private coaching practice and online programs, Jennifer helps her clients break out of lack and create abundant mindsets so that they can grow their businesses and become the catalysts for change they came to be. 

After her first business failed, Jennifer overcame her own limiting beliefs and was able to successfully create a full-time coaching business that now enables her to travel the world as a digital nomad.  Jennifer has now traveled to 27 countries and lived in 8 of them for an extended period of time. With customers and clients in over 5 continents and reaching over 7,500+ coaches and healers online, Jennifer is living her passion of helping others profitably live theirs. 

As an international speaker, Jennifer has spoken in Canada, The U.S. and Australia. Jennifer has a Bachelor of Commerce in Marketing and an MBA in International Business. She is a Huffington Post blogger, a featured contributor in the award-winning book, 'Living College Life In The Front Row', and has been featured in publications such as Inspired Coach Magazine and Upwork Digital Nomad series. When she is not traveling the globe, Jennifer calls Toronto, Canada home. 

Get in touch with Jennifer!