Thursday October 31, 2013
What do Lady Gaga, Martin Luther King, Jesus, Steve Jobs, Michael Jordan and J.K. Rowling all have in common?
This is quite the group of eclectic people, yet they do have a commonality other than being super successful in their respective fields. It is a common thread that helped them all become celebrated. Their thread…. themselves.
Have you ever noticed that people love to cheer for the under-dogs and the outcasts?
You may think that that is because they have so much going against them. While that may be part of the reason, personally, I think it has a lot more to do with a subtlety that is very much present, but often times underrated.
It is the authentic nature of the under-dog and the outcast that we love so much. That they are putting themselves out there 100% and deciding that no matter what anyone else thinks, they are worthy of their quest.
I believe we all feel a sense of hope and connection to that person because we too, want others to accept us for who we are. To celebrate and bring light to this most amazing quality, today’s Magic of Marketing is all about taking any disguises out of your marketing. Now, I’m not talking about the fun ones, like my totally kick-butt Avengers Black Widow Costume (what do you think btw….?). No, I’m talking about something a little more personal.
So check out this week’s episode of the Magic of Marketing to see where you are in your marketing and if you need to make some shifts so that you grow your business faster than you thought and get even better results!
Happy Spooktacular marketing,
P.S. Did you ever realize you have to add in a sprinkle of yourself into your marketing? Or maybe a whole cup full?
Have you already done this and seen a big shift? Let us know in the comments below!