Thursday August 30, 2018
Ready to end 2018 off with happy clients and profits?
If so, you need a solid marketing strategy to do so.
Here are nine steps to help you create an epic strategy that will keep you focused and getting results.
Important Note: this is assuming you have a business, brand, target audience and products or services to offer. If you don't have any of this yet, start here.
Step 1 - Clarity
The first thing you need to create a marketing strategy is clarity.
Here’s what you will need clarity on:
1. What your goals are:
- how much do you want to make?
- what do you want to sell?
- who do you want to work with?
- when do you want to work?
2. Why they are important.
You must know WHY you are going after what you are going after. Otherwise you’ll never follow through to make them happen, especially when things get tough (because things WILL get tough at some point in time). Know WHY you are doing what you are doing and be sure that it is big enough to keep you going.
Step 2 - Understand the difference between your Boulders, Rocks & Sands.
I love this analogy to describe income. It’s one that my business coach uses often and it’s a perfect fit here.
Because so often entrepreneurs are spending most of their time going after sand when they really need to be going after their boulders.
Boulders are your biggest money makers (for most service providers this is 1-on-1 coaching or done-for-you services).
Rocks are your next big money makers. This could be a group program or mastermind.
Sand is your least profitable items like books and small priced programs.
Understand what you are selling and where your largest profits are. Focus on selling them first and then you can use your financial leverage to grow the rest.
And here is something interesting to ponder: it's takes just as much energy to sell boulders as it does rocks or sand.
Step 3 - Make your offers specific.
The important point here is to remember that your offer must speak to your ideal client with a clear outcome and benefit. I went into this in greater detail in this post on three reasons why your offer isn't converting.
Step 4 - Pick your top 3 to 5 strategies and stick with them.
One of the biggest problems I see is that most entrepreneurs are not sticking with marketing strategies long enough to make them work for them.
Many like to call it, ‘shiny object syndrome’.
They get on a webinar and hear about a great strategy, try to make it work and when it doesn’t work the first or second time, they’re out trying something new.
Marketing strategies need time.
You need to build trust in the marketplace by building a tribe, adding value and then offering your services.
You can’t do that if you are constantly changing tactics. Also - you can't MASTER a marketing strategy if you never go deep with it.
Pick a few things you can really, really well and rock them out!
Focus is the name of the game here.
Here are a list of some marketing strategies you can use in no particular order and this list is not finite. I encourage you to choose a few and get really, really good at them.
- Facebook Marketing
- Facebook ads
- Facebook groups
- Facebook Messenger
- Facebook Live
- LinkedIn Marketing
- LinkedIn Groups
- LinkedIn Ads
- Instagram Ads
- Youtube Videos
- Live Events
- Guest podcasting/blogging
- Facebook Challenges
Two non-negotiable’s you want on your list:
1. Email Marketing (and list building)
2. Referrals - be SO good, your clients RAVE about you and send you business!
Special note: if Instagram and/or LinkedIn are a part of your strategy then you will absolutely want to be in Boost Yourself.
Don’t miss out on this super awesome growing community and it's ground level entry pricing. You'll get $100's of dollars of advertising for a nominal monthly fee.
Step 5 - Create a marketing calendar and make it happen.
One big reason people don’t follow through is because they don’t have things scheduled in. Choose how often you will do which activities and pencil them in. Then you can batch your content creation and set up. This will also help you save time.
For example, if you decide to blog weekly and do two Facebook lives/month, batch your blog creation and Facebook live outlines so that you are prepared in advance. You could have your four blogs created in one day!
If you need help creating a marketing calendar, go here.
Step 6 - Outline your content calendar
Knowing what you are going to be talking about is golden, next up is what that content will be (that is, the topics of the four blogs you will do this month).
Here are three things you can do to help generate ideas for content:
1. Build your content around what you are launching.
Example: if you are launching a program on how to go gluten free, ensure your content prior to your launch is focused on the benefits of going gluten free.
2. Use what's happening at the time.
Example: in October it's Breast Cancer Awareness Month, December it's Christmas... you get the drift. List out all of the major holidays and celebrations and see which ones are applicable to your business to use in your marketing.
Another example is in May during Mother's Day you could be doing special posts about mothers related to your business.
3. Focus on one big issue and brainstorm it out.
Your ideal client has a lot of potential problems. Pick one big one and build content around that for a month or two (this can also go in alignment with a launch around that topic).
Step 7 - Build Your Beliefs
I have spoken to so many entrepreneurs over the years who have such good intentions, create epic plans and then don’t follow through. Ugh. Why does this happen?
There are only a few reasons why this happens and I cover them in this post on why entrepreneurs don't do what they know they need to do. It's more common then you think but you MUST get past these blocks so don't skip this step if it's applicable to you.
Step 8 - Get Support & Accountability
The easiest way to follow through is to have support before you need it (then when you need it you'll be so glad it's there) and have someone you are accountable to. The smartest and most successful people I know have accountability and support. It’s why they are successful.
Step 9 - Stay Consistent
I touched on this in many of the steps however it's SO important that it gets it's own step because consistency is the ONLY way to make your dreams a reality. Persistence pays off.
Stay consistent, keep learning on how to get better at what you are doing and be flexible.
Lastly, don't take things personal. Remember that learning what works in your marketing is a journey and sometimes you'll get it right and sometimes you won't. Take it all in stride and stay focused on your why.
Okay, that's it!
Now you are ready to have an epic year!
If you need more specific support for your business grab a VIP Strategy Session where we do a 2-hour deep dive for your business.
People LOVE them and find them so valuable - you will too!
Leave a comment and let me know what steps you have to focus most on.
I can't wait to hear from you.
P.S. Don't forget - if LinkedIn and/or Instagram is a part of your makreting strategy, be sure to join 'Boost Yourself' to increase your visibility and maximize your efforts. You'll love it!