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Recently, I was talking with a friend of mine who was frustrated because he just couldn't figure out why he wasn't selling more people into his membership. 

His current members love it and are getting results. He's talking about it on social media and to everyone he knows, so why isn't it working? 

Once I was able to ask him a few more questions we found the real problem.

He didn't have a marketing problem, he had a sales problem. 

Once he realized this and we talked about a couple of different ways he can sell it better, he had a new plan! 

This conversation sparked the idea for this important video.

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Black Friday has just past us and the sales were everywhere. Much to my surprise, I even saw many coaches, consultants and other service professionals joining the Black Friday train - and not just on their small priced products - on their large packages. 

But is this really a good way to get new clients? To discount your services - especially your BIG packages? 

The quick answer is NO. 

And that's capitalized for a reason. 

When it comes to your higher priced services, you shouldn't discount them. 

Even if you think it will get you new clients. 

There are three solid reasons why that I cover in this video. 

You'll also learn the one and *only* time it's okay to do it (this is the only exception). 

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If you ever wonder why your offers aren't converting or your marketing just isn't catching on like you think it should, you aren't alone. There are many coaches in your shoes. Luckily, there are things you can look for to fix this problem. 

Here are three things you can look for when crafting your offers (really pay attention to each, espcially the second one). It's not always obvious but definitely could be happening to you. 

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The sales call, also known as a discovery call, is a very important skill to master to ensure that your coaching business is a success. If you find that you get anxious about having them or perhaps you don't even know how to do them well, you are not alone. Many coaches have a huge fear of them and would prefer to not do them at all. 

From what I have experienced in my own business and with clients, this is only temporary. You can learn to love sales calls (yes, L-o-v-e them!) and see them as a natural, fun part of your business once you learn how to do them really well. 

Today, I'm going to help you uncover the most critical moment in any sales call and what to do about it. 

Knowing about this moment and how to handle it can make ALL the difference between you keeping or losing your confidence on the call. Which of course, is important to you inspiring a resounding, "YES!" from your ideal client. 

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I'm always intrigued at the assumptions people have about my abilities because I help other people build their businesses. Countless times I have heard coaches from all niches say to me me, 'but it's easier for you to sell because you help people make money'. 

Today, I want to cover three confessions about being a business coach that come from three major assumptions a lot of people make. One of which will cover, is it really easier for me to sell business coaching than any other type of coaching? 

Find out in today's video. 

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