Blog

Last week I wrote about a radical new way to run your coaching business: to be in an extraordinary relationship with it. If you missed it, you can read it, here. 

This week I promised to talk about HOW you can build that extraordinary relationship. And because all of us can relate to dating, I have a ‘dating equivalent’ example for each point to help illustrate. Plus, it’s fun ;) 

As a quick recap: the secret to any great relationship is when you go to give, not to get. Here’s how you can do that in your business: 

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On a recent webinar that I hosted, I challenged my participants to radically shift the way they view their coaching business. Today, I want to offer up this challenge to you. 

It’s pretty big and most coaches DO NOT do this. They think they do. But they really don’t. 

The difference between doing this and not doing it is the difference between having an okay business and an extraordinary one. It’s the difference between feeling fulfilled in your business and feeling drained. 

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While many coaches get icky about the idea of selling high end coaching packages for the mere reason that they are afraid people will say, ‘It’s too expensive’, your high end coaching packages are important.  

While they will be too expensive for some people, they won’t be too expensive for your ideal client. That’s the distinction you need to make when creating these packages. They have to be for the ideal person and price is a part of the package they are buying into.  

Here are the top 3 reasons why people will buy your high end coaching packages: 

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Over the years one quote that has really stuck out for me is, “when you change the way you look at things, the things you look at change” by Dr. Wayne Dyer.  

There is so much power in that one sentence. Recently, I have been reflecting on my journey in entrepreneurship over the last 7 years. About 3 years ago there was a turning point that took me from constantly losing money to becoming profitable and beginning to realize many of my big dreams (like traveling around the world with my business). 

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This morning I was suppose to write my incredible community about the Marketing Calendar 2-Week Intensive Masterclass that starts on Monday. Then, I found out about Paris. I had to take it all in because even though, I personally do not know anyone affected, we are all connected. When we see mass attacks like we are reminded of our fragile nature. 

At the same time, when things like this happen, I begin to think about our power. At this point in my life, I have been blessed to walk the streets of 27 incredible countries on this planet. What I've noticed in my travels is something really interesting. Our TV screens would like to prove that our world is unsafe, full of violence, hate and terror. Yet, what I have seen with my own two eyes is the opposite. I've seen a world filled with love, patience, kindness towards strangers, curiosity, fun, surprise and beauty. 

Even in the midst of getting quasi arrested in a foreign country where I didn't speak the language, I found those things. 

Yes, you read that right...

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