Thursday July 3, 2014
You came across my mind today, as you do many days (I’m forever grateful for my online community). As you read this I am 5 months into my 6 month South American adventure. There is something that I have realized on this trip and it’s so important that I had to pass it on to you. I hope you take 5 minutes to read this blog - I think you will be happy you did.
So much has happened on this journey and there have been a lot of highs and a few lows. As you probably know last year on August 20, 2013, I lost my father. It was unexpected, fast and a whirlwind of emotion.
I had decided to move to South America before we had any inclination that dad was sick. You see, my business had gotten to the point (and not to mention I was 32 at the time and all of my friends were either home-owners, getting married, having babies and/or a combination of them), where I felt the pressure. It was time to buy a house, a car, invest in this and do that.
And I almost did it. But then I remembered something...
While having those things are great for some people, I didn’t want them.
They weren’t my dreams...
Thursday June 19, 2014
Recently, after launching my new training book, 10 Steps To Stop Struggling & Start Thriving In Your Coaching Business, I have been talking to a lot of self-help coaches who are new to the industry and just getting settled into their businesses.
There have been some interesting dialogue happening but one topic that seems to arise, especially with coaches who have yet to really put themselves out there, is ‘the dark side of marketing’. It seems as though marketing has gotten a bad rap lately and I, being a proud marketer, feel it is time to open up the dialogue on the truth about marketing.
Many coaches seem to think marketing is bad because they feel like they are somehow manipulating people into buying things they don’t need. That marketing is like luring people into a dark cave where they will never, ever be seen again.
Let’s back up the story...
Thursday June 12, 2014
If you have ever wanted to create a brand or perhaps it is time to freshen up your current brand then look no further. In this interview with Donnie Coady the Creative Director of Dc Design House, we cover a host of things to get you well on your way to creating the brand of your dreams.
In this interview you will discover:
- What is a brand?
- Why your brand expression is Crucial to that first impression.
- What position line and promise line are and how to create compelling ones that work!
- The real truth about choosing colours and their importance.
- What small mistake might be costing you extra dollars!
- The 4 “Must haves” to begin creating your brand expression (and one that even surprised me!)
Alright…. are you ready?
Wednesday June 4, 2014
An interesting topic has been spurring among self-help coaches lately. I have had many of these conversations with my clients and colleagues, especially the female ones.
***Fair warning, offensive language to some is en route in this post.
You have been warned.***
If you find that you are constantly all over the place and have a schedule that would make someones head spin, it is time to talk about...
Thursday May 29, 2014
Are you on a budget with your marketing? No problem. You don’t need oodles of money to be successful in marketing. You just need to be specific and focused.
Here are 7 simple (but awesome) marketing strategies for self-help coaches on small budgets: