WIN a 1-Year Membership Into The Joyous Journey launching June 17th! Click HERE to get on the list!

Branding and Marketing Strategies for Self-Help Coaches


You’re a coach, healer or transformational expert. You have big things to accomplish in this world. You have people to help, lives to change, and a difference to make.

You want to be 100% in control of your destiny. You want your business to fit your ideal lifestyle. You want to make your own rules, run your own schedule and work with awesome clients who make you pinch yourself everyday. Not to mention, you want to accomplish these amazing things all while making great money!

However, while you’ve clearly identified what you want, and you are putting yourself out there, you just aren’t getting the traction you really need.

You can’t seem to figure out where things are going wrong. You are taking webinars, doing trainings, and implementing what you’ve learned, but something is just not right.

You know you are ready for more; it’s time for you to shine and become a superstar in your niche.

That’s where I come in.

You need someone to help you refine, refocus, and get the abundant mindset necessary to breakthrough and get to what you really want.

Are you ready to begin our work together? Here’s how you’ll know:

  • You have a brand, website and marketing tools, but things aren’t coming together as you thought they would.
  • You’ve taken courses, you are part of online groups, you may have even been to some workshops, seminars and/or retreats, and you know you know a lot, but something is still amiss.
  • You know you are destined for this, you really do want it, and you are willing to do the work; you just need help figuring out what tweaks you need to make.
  • You know you still have some belief patterns that are holding you back.
  • You want someone to help you figure this out so you can get out of your own way and build your business to the capacity you know it can be.
  • You’re ready and willing to invest in yourself and your business to make it happen.
  • You know it’s your time!

In our work together, you will:

  • go deep into your beliefs. This is where the real work begins. Together we are going to discover what beliefs, values, rules and thought patterns you have that are holding you back. It’s time to break out of the lack mentality and move into abundance.
  • get real with money. Let’s take a look at your money from all angles and discover how you really feel about it. You’ll learn where it really comes from, how to set yourself up to receive more of it, and how to let abundance shower over you.
  • take a look at your current offerings, audience, and brand, and make any tweaks necessary to help you create awesome packages, products, and programs that will have your ideal clients excited to buy.
  • learn how to cultivate and build a tribe of people who love you and who can’t wait to buy from you. These people will support you and help you spread your message and get more clients.
  • get yourself out there in a big way. We will create a simple strategy to help you really put your message out into the world, so it gets noticed and helps you build your list, impact, and sales.

Here’s the thing that you need to know…

Being a great coach will only get you so far. You must understand how to market and sell yourself and how to manage a business in terms of time, systems, money, marketing, etc. As well, it is important to be able to learn how to detach yourself from your business so that you can be a great decision maker. Often times, especially in the beginning, coaches can become very emotionally attached to their business and the outcomes of its activities. This leads to bad business decisions and behaviours which tends to have them running cycles of over-extending themselves and not making enough money (can you relate)?

Even after growing up in an entrepreneurial family, (my father was a very successful entrepreneur and philanthropist and my brother currently runs several successful businesses), going to business school twice (undergrad and post grad), and working in the family business and in the corporate world, I still had SO MUCH to learn when I first became an entrepreneur back in 2008. I didn't know that what I didn't know was a lot. I’m still learning every single day. It never stops.

If you don’t have a business background or even if you do but you are new to this industry, you have a learning curve. Let that excite you instead of hinder you. No one can tell you how long it will take you to make X amount or to learn what you need to learn. The one thing that I can tell you is that if you want to move forward as fast as possible, then hiring a coach who has walked your path is one of the smartest decisions you can make.

Coaches waste a lot of time and money trying to figure things out on their own. It’s much faster and cost effective for you to learn from the best. This is the method that I employ when I am learning something new in my own business.

Lastly, remember that building a business is a marathon, not a sprint. You must build the right foundation in your business so that you can gain leverage as you go to each new level in your business and so you are prepared for the success that comes with it.

If it is time for you to gain leverage from coaching, fill out this questionnaire and then you will be contacted to set up a discovery call to see if we are the right match. I can’t wait to talk to you!

Coaching Questionnaire

Live Your Awesomeness,

Jennifer Trask - First


P.S. Have you seen what other clients are saying about working together? Check it out here: /success-stories/

The Remarkable
The Sensational
The Exceptional
The Marketing Marathon!

Questions? Read the FAQ!

Success Stories:

Megan Convway

My business now feels like it's just an extension of me. Being in the program gave me the permission to be who I wanted to be without worrying about how anyone else perceived it.

Success Story PhotoJust about 9 months ago I was in what felt like a completely different universe. I was transitioning from my day job into becoming an entrepreneur. The only problem was I didn't have any desire to get up and do that. I had all the resources that I needed but at the end of the day I just didn't feel the excitement to actually work on the business. It was more "work" for me. It was more of a chore.
It was very frustrating.

I felt that by joining Change Your Story, Change Your Results, I would discover the block and how to move forward.

On one call, I was mentioning that I couldn't get clients. You then asked me, well, how do you feel about getting clients? And I said, well, I'd want to get clients but I'm afraid that if I get clients I'm going to be busy and overwhelmed and not want to do the stuff that I enjoy. And right away you said, “you should be doing something where you feel like you don't have to do it, you get to do it”.

It was that light bulb!

Every time I booked a client I felt like I was leaving my joy to go work on this business.

It was then I decided to shift into my new niche within Crave Your Home. I started doing a weekly video, growing a following and marketing my services.

Within a few months I had four Ikea kitchens booked. Between September to December I did six Ikea Kitchens and about five to six online design plans.

My business now feels like it's just an extension of me. It doesn't even feel like it's necessarily a business. It's just a joy.

If I hadn't joined that program, I don't think there would have been many clients and I think it would have given up and gone back to my job.

Being in the program gave me the permission to be who I wanted to be without worrying about how anyone else perceived it.

If you find yourself in a position where you feel like you're doing what you're supposed to be doing for your business and it's still not going anywhere or you feel like you have a block somewhere that you just don't know how to get through yourself, then Jennifer is definitely the person to talk to!

I feel like Jennifer works at a deeper level than being an entrepreneur and starting a business. I feel like she did more work with me and who I am and finding that and then bringing that to the business that I want it to be.

Megan Convway
Creator & Chief Designer of Crave Your Home

Get in touch with Jennifer!